Small businesses deserve websites built properly.
I started Breakthru Web because I kept seeing the same problems — small businesses running on slow, insecure, poorly-built websites that no one understood and no one was maintaining. The work exists. The need exists. Most of the industry just isn't set up to serve it well.
I'm based in Perth, Western Australia, and most of my clients are local small businesses — tradies, consultants, gyms, local services. People who want a reliable website and someone they can actually talk to when something goes wrong. That local, direct relationship matters to me and it shapes how I work.
My background is in penetration testing and defensive security. I've audited sites that looked fine on the surface and weren't. Before building websites for clients, I spent years understanding how systems break — intentionally. That experience shapes everything I build: fewer plugins, cleaner code, and decisions made with long-term stability in mind rather than whatever is fastest right now.
I work directly with business owners. No account managers, no handoffs. You work with someone who understands your setup, your goals, and your constraints — and stays involved from the initial conversation through to ongoing support.
A few principles I don't compromise on.
Fewer tools. Better decisions.
Every plugin you install is a dependency. Every dependency is a maintenance burden and a potential attack surface. I build with what's necessary and nothing more. That means sites that are easier to understand, faster to load, and less likely to break.
Long-term stability over short-term speed.
It's tempting to reach for the fastest solution. Sometimes that's right. But I'd rather take an extra day and do something in a way that won't need to be redone in six months. My clients' sites are built to last — and when something does need updating, it's straightforward.
You own everything.
Your domain, your hosting credentials, your code. I don't lock clients into proprietary systems or hold assets as leverage. If you ever want to move on, I'll help with the transition. That's how it should work.
Not looking for a big agency. Just someone reliable.
If that sounds like what you need, let's talk.
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